How frequently do you look for “Pizza Near Me” on the internet?
Searches that include the phrase “near me” are one of the most rapidly developing Local SEO Services India keywords used in the search engine.
The number of searches that include the phrase “near me” has surged by more than 150 percent in comparison to the previous year.
If you are not optimising your website for search engines locally, you are ignoring 46 percent of Google’s total traffic.
It is essential for the success of your company that your website be visible in the search engine results page (SERP) for searches using the phrase “near me.”
In the event that you do not appear, one of your rivals will very probably do so.
For a more effective local SEO approach, how can you make the most of your website and Google My Business using our top suggestions to optimise Google searches for “near me”?
Optimize for the “Near Me” search term. Search
According to the results of a survey conducted in Australia, eighty percent of people who own smartphones are likely to perform a search for some variation of the phrase “near me” at least once every month.
Hospitality, banking, and the motion picture industry are the most common businesses that are discovered through these kinds of local searches.
According to the poll, people look for “near me” businesses most frequently for places to eat, followed by those offering entertainment and financial services.
However, corporations in the banking and apparel industries are not too far behind. The searcher’s intentions are made abundantly evident by the results.
If you own a local business, optimising your website for searches that include the phrase “near me” is vitally necessary to the success of your company.
Therefore, in order to conduct an effective “Near Me” SEO campaign, below are some of the optimization strategies you should follow.
1. Make sure your Google My Business listing is up to date.
When you conduct a search using local keywords, the Google Business listings are typically the very first results that come up on the page.
After conducting a search for the “nearby” keyword, you will find that Google My Business contains all of the information (number, direction, images, reviews, and so on) that you will require in order to make an informed decision.
Whether or not you have a physical location for your company, it is not necessary to have in order to quickly build a profile for your company on Google My Business. However, in order to obtain the verification code that will be issued to you by the Google team, you will need to have an address.
In addition to being displayed on the maps, the GMB listing is promoted by Google on a variety of other platforms. Therefore, having a presence there can ensure the continued success of a company’s online visibility efforts.
Additionally, acquiring an increasing number of reviews on the GMB listing is one of the techniques to improve the optimization of your “near me” searches. There should be a number of reviews that is comparable to or similar to the number of reviews included in the current ranking listing.
2. Make Your Website Mobile-Friendly
My own experience leads me to believe that the majority of “near me” searches are conducted either while people are already out in public or when they are in a time-sensitive situation.
Hungry? Let us search restaurant near me!
When your website is mobile-friendly, not only will it increase the number of visitors it receives from all sources, but it will also minimise the percentage of people who immediately leave the site.
It guarantees that those who are using the search results will have instant access to the information and will not be required to wait for it.
Websites that are compatible to mobile devices also do very well in terms of overall search engine optimization. In point of fact, numerous authorities, including Google itself, have stated on multiple occasions that mobile-friendly websites can be of assistance to SEO and ranks in a variety of different ways.
The following are some suggestions for making a website more user-friendly on mobile devices:
Do not make use of flash.
Pay attention to how quickly websites load.
Make sure the buttons are big enough to be functional on mobile devices.
It is recommended to use large fonts.
Keep your design straightforward, and do away with any advertisements that block text.
3. Maintain Consistency in Your Personal Information Across All Websites
You need to make sure that all of your sites list the same fundamental information about your company in a clear and concise manner.
It is imperative that you have a page labelled “Contact,” but you should also make it simpler for Google to do its work by adding information in the footer of all of your sites.
Make sure that this information is consistent with what is already included in your GMB listing. Local citation is the term used to describe the process by which you give value to either your online listing or your physical website whenever your name, address, or telephone number is cited anyplace on the world wide web.
It is not necessary for there to be a backlink associated with the mentions on local citations.
4. Create Blogs and Acquire Backlinks From Local Websites
One of the most effective methods for acquiring local links is to start a blog and keep it updated regularly.
Users who have subscribed to your company services will have the ability to remain up to date if you maintain a blog and publish articles with your readers on a regular basis.
A blog is a fantastic way to gain local links, and it may also convince people to purchase a business’s products while they are in the “Research” phase of the customer journey. Both of these benefits are provided by the blog.